Thursday, May 6

Roadkill Ranch and Boutique is much more than fashion | Serving the Fullerton Community Since 1922


Julie Rasmussen owns Roadkill Ranch and Boutique located in the heart of Downtown Fullerton.

Street view of Roadkill Ranch and Boutique off Wilshire Avenue. Photo credit: Rachel Lopez

Rasmussen originally opened the boutique in Orange in 1993 before opening the second location in Fullerton in 2000. When the decision came to close one of the stores, she chose to keep the Fullerton location.

“I loved the old town artsy vibe and that it was a college town,” Rasmussen said.

The boutique offers hand selected festival style clothing and accessories. Quality is an essential factor in the selection process, only including clothing that will last for a long time. Most items are priced between $8-$48.

Julie Rasmassen working the register of her business Roadkill Ranch and Boutique.

Julie Rasmassen working the register of her business Roadkill Ranch and Boutique. Photo credit: Rachel Lopez

“It’s an eclectic mix of timeless styles with a focus on sustainable fashion and unique one of a kind finds,” Rasmussen said.

Rasmussen draws inspiration for many of the selections in the boutique from natural elements and design.

In addition to clothing and accessories, the store sells crystals, sage, a range of books, oracle cards, artwork from local artists and more.

The metaphysical section of the store where crystals, artwork and sage are displayed.

The metaphysical section of the store where crystals, artwork and sage are displayed. Photo credit: Rachel Lopez

However, Roadkill Ranch is more than just a boutique and is an integral part of the Fullerton community.

The boutique has hosted umpteen fundraisers for local schools and over 70 art walks. Rasmussen is also a founding board member of the Day of Music Festival and helped launch the program.

The Slidebar located across the street even named a drink after the boutique called “Roadkill Rocks.” The alcoholic beverage is a cotton candy flavored pink martini.

Wearing many hats, Roadkill Ranch is not the only business Rasmussen owns. She runs a second business called Good JuJu, as a high vibrations coach. This business offers programs meant to enhance health and wellness both mentally and physically to its clients.

The store register is 100 years old and was purchased from a customer when the boutique first opened.

The store register is 100 years old and was purchased from a customer when the boutique first opened. Photo credit: Rachel Lopez

The programs are designed to raise internal frequencies, increase physical and mental energy, weight loss, and also infuses affirmations to achieve optimal health. However, it is not a one-and-done type of program, but a kickstart to change your current lifestyle.

“I look at all parts of my client’s life. Their habits, the company they keep, the chemicals they put into their bodies with their food choices,” Rasmussen said, “It’s a lifestyle change.”

The inspiration for her health and wellness programs came from her taking control of her own life. As a single mom and business owner, she decided to make these same lifestyle choices she now teaches and turn it into a business that helps others. She is currently accepting new clients and meets with her clients at the boutique before the store opens.

As a successful woman, Rasmussen says she leads by example hoping to inspire other women to become business owners.

Roadkill Ranch has a one of a kind vibe with its displays of clothing and store decor.

Roadkill Ranch has a one of a kind vibe with its displays of clothing and store decor. Photo credit: Rachel Lopez

“Empowered women empower women… If I can do it, she [all women] can do it too,” Rasmussen said.

Roadkill Ranch and Boutique are open Tuesday through Saturday, 12 – 6 p.m. and Sundays 12 – 5 p.m. For more information, visit their website.

Rachel Lopez

Author: Rachel Lopez

Rachel Lopez (She/Her) is a journalism major from Westminster, CA. In her free time, she likes to go bowling and cook.



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