Monday, May 17

Fashion Needs To Stop Faking Its Fat-Inclusivity

These bare minimum attempts at inclusion aren’t acceptable. “I don’t think it is dramatic to say that it feels like I am being gaslit by these brands who present themselves as inclusive, but top out at a size 16/18, especially when inclusivity is central to their comms,” Alanna, a 32-year-old lecturer in fashion communication who wears a size 22/24, tells me. “I think this also sends the message that if you are fat, you are not worth dressing. It lets brands get away with shifting the focus back to the consumer. For example, Rixo’s initial response (now deleted from their social media) to the calls for larger sizes (following this non-inclusive wedding line launch controversy) was something like ‘we’ve got more fabric, we can make bigger sizes, get in touch!’ I find it insulting that I should be the hardest working person in this transaction.”

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