Friday, June 18

Culture Collective Founder Jonathan Azu Launches Diversity In Music Initiative


Culture Collective founder and managing partner Jonathan Azu has launched the Diversity In Music initiative, a talent database to connect BIPOC (Black, Indigenous, People of Color) and women music professionals seeking jobs in the music industry with those who can put them to work.

SoundCloud, United Talent Agency (UTA), ATO Records and Ingrooves Music Group, with which Culture Collective has an exclusive distribution deal, are among companies onboard at launch.

Diversity In Music is “the first talent directory for underrepresented minorities in music,” says Azu. “With unemployment at record highs and the need for representation in our industry so critical, I felt the need to create a destination where HR executives and prospective underrepresented minorities could connect. And the best part about it—it’s at not cost.”

Azu is an industry veteran who has spent the majority of his career elevating diverse voices across the music business.

The former Red Light management executive in 2019 launched Los Angeles-based artist management firm Culture Collective, with a focus on clients across R&B, rap and hip-hop genres, explicitly to address the lack of diversity among entertainment companies. Clients include 2021 Grammy nominee Emily King, as well as Luke James, Cory Henry, Anita Baker and former Destiny’s Child member Michelle Williams.

The new Diversity In Music website, which launched February 2, includes the following call to hiring managers and prospective employees:

“Lack of diversity, inclusion and pathways for professional growth in the music industry have existed since its inception. In an effort to break that cycle, I felt the need to create an online destination where hiring managers can seamlessly connect with executives of color and women to diversify their workplace. Everyone wins when everyone is included!”



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