The president’s eldest son, Don Jr., is eyeing a future in politics as well, though allies say it’s unclear when or what office he’d seek after he passed on running for the Senate in Wyoming this last cycle. He and his girlfriend Kimberly Guilfoyle have also been scoping out real estate in Florida.
The newest and most-buzzed about possibility, however, surrounds the president’s daughter Ivanka. The senior White House adviser is set to decamp to Florida after her father’s presidency comes to a close. And though talk of her launching a primary challenge to Sen. Marco Rubio (R-Fla.) has given off the faint whiff of political fan-fick, in reality, Trump officials say, there have been machinations behind the scenes.
One person in contact with the president said that Jared Kushner is viewed as “working single-mindedly to protect and promote his wife’s ‘political career.’” And two sources, including one top GOP fundraiser, said that Trump ally and mega donor Tom Barrack had been pressing fellow Republican financiers to put together some type of operation that could lure Ivanka into entering the race.
“He’s calling people and trying to line them up saying Rubio is terrible, worthless, he’s probably going to lose, Ivanka is going to go there and we should all get together and pledge our support to her and get her to run,” the GOP fundraiser said.
Tommy Davis, a Barrack spokesman, said no chatter of challenging Rubio ever took place.
“It’s not true. He’s never made any comments like this about Marco and he’s not making these calls,” said Davis. “Maybe people are getting confused because we did as much work as we could for the Senate Leadership fund for the Georgia race. But that was before Christmas. But, no, nothing about Ivanka and nothing about Marco.”
And one person close to Trump said that Ivanka herself had denied having interest in running for office. But the president’s advisers are openly playing up her political potency.
“Ivanka only got into politics to help her father and help his agenda but what’s now clear is that Ivanka is a political powerhouse in her own right,” said Jason Miller, a senior adviser to Trump.
Others in Trumpworld say the signs are evident that Ivanka is leaving the door open to elected office. In late October, Ivanka, who had been registered as a Democrat in the past, gave an interview in which she declared herself “unapologetically pro-life.” One top Florida Republican who is close to the Trumps and Rubio noted that she not only upped her appearances on the campaign trail during the 2020 cycle — both for her father and the two Republicans in the Georgia Senate runoff — but passed out food at a food distribution event in Miami before Christmas.
“We’re taking the possibility seriously,” the Republican official said. “And so is Marco. And that’s a good thing. But you never know. She’s a Trump and the Trumps move on their own timetables.”
And, perhaps most tellingly, in the last week, Steve Bannon, as he was renewing his contacts with Trump himself, began talking up Ivanka’s political resume.
“The second most fire breathing populist in the White House was Ivanka Trump,” the president’s one-time adviser said on a recent podcast of his. If, Bannon added, Rubio voted for the certification of Joe Biden’s election — and he did — then, “I strongly believe and would strongly recommend that Ivanka Trump immediately…. if she is not going to remain an assistant to the president, she should immediately file and run for the senate and primary Marco Rubio in Florida.”
American politics has seen its share of family dynasties before. And though Donald Trump’s standing may have taken a hit by his handling of his election loss — which included inciting a riot that led to violence on Capitol Hill, his ouster from major social media platforms, resignations from his Cabinet, public disgust from party leaders and his second impeachment — public polling still shows that his name remains the most dominant in Republican circles. Virtually everyone expects that to transfer to his children.
“Their brand was certainly stained and it’s a stain we’ll never be able to erase,” said one top Republican strategist. “At the same time, the name of the game is winning a primary and someone with the last name of Trump could win.”
But running in theory is different from running in practice. In Florida, Rubio’s standing has been considered largely stable up to this point. The senator was trashed by hardcore Trump supporters for his vote that certified the Electoral College results. But those close to him said he was expecting far worse. They also point to his solid support in Miami-Dade County, Florida’s most-populous, where 74 percent of the GOP voters are Hispanic and overwhelmingly Cuban-American like Rubio.
“We have nothing bad to say about Ivanka,” said a Rubio adviser. “He’s going to run his race. I’m not sure she really wants to run? She just finished working in the White House and she has three small children — and now she’s going to move to Florida and run against Marco Rubio in a Republican primary?”
For that reason, the expectation among Trump allies and even establishment Republicans is that Ivanka will take her time considering a run while Lara jumps in. One Republican operative who worked with both Lara and Ivanka Trump in 2020 noted that Ivanka was less interested in the rallies and retail politics that come with running for office.
Ivanka Trump is expected to take some time off after leaving the White House, according to one former White House official, and she is currently working on closing out her work, including mitigating the fallout of the riots on Capitol Hill. After that, her family is expected to pack up their home in Washington.
A person close to Lara Trump, meanwhile, said that she has not made any decisions on entering the race in North Carolina, although consultants have been “poking around” for her in the state.
“For [Ivanka] to take on Marco or Florida she’s gotta be ready to rock and roll,” the operative said. “Whereas with Lara, I get the vibe she is ready to go.”