Friday, June 18

An artist’s vision translated to fashion


I remember this Korean drama where the leading man received a GUESS shirt as a birthday present from his brother and the reason why his friends knew it was a fake was because the name on the shirt was “GUESS” and not “GUESS?”

I’m glad to know that GUESS is still a cool brand. I’ve kind of lost touch with it after the Anna Nicole Smith era but I’ve always loved the brand’s aesthetic.

The news about the brand is that GUESS? Inc. has launched the GUESS Originals x NIKI “Moonchild” capsule, a nine-piece collection that will launch in the Philippines  at www.guess.com.ph tomorrow with in-store availability on December 19.

The brand and 88rising have a three-year joint history of supporting artists while creating merchandise and collections around cultural moments. To celebrate NIKI’s debut album, Moonchild, GUESS Originals in collaboration with the Indonesian singer, created a limited capsule that brings the artist’s vision to life.

“To have my own GUESS Originals x NIKI ‘Moonchild’ collection is like a fever dream!” said NIKI. “I used to play dress-up in my mom’s GUESS shoes and handbags as a little girl. I remember regularly perusing the stores with her as a teenager! To see an album that I worked on for two years take on a new life in fashion is a dream come true!”

The GUESS Originals x NIKI “Moonchild” capsule ranges in price from P1,898 to P5,498. The collection includes a tank top that pairs with biker shorts in a constellation print. The rest of the collection is unisex and includes a selection of short sleeve T-shirts, hoodies, jogger pants and, baseball hats in the black and purple hues that mimic the lunar-theme of the album. The garments feature NIKI’s signature Moonchild logo across the back.

HEART BAGS ANOTHER AMBASSADORSHIP

Heart Evangelista is a celebrity who’s known for being a style and beauty icon but she’s been getting endorsements and ambassadorships for brands not related to fashion and beauty.

The actress recently signed a multiyear deal to be the brand ambassador for RLC Residences, a real estate property brand under Robinsons Land Corp.

“We are raising the game in the property market with the upcoming launch of our new brand, RLC Residences, and Heart is the perfect representation of how we are elevating every aspect of our product and service standards,” said Architect Henry Yap, business unit general manager of RLC Residences.

“Launching a new brand into the market [during this time] is no easy feat, but we knew that tapping into Heart’s credibility, intelligence, beauty and standards of quality is the best way to move forward in communicating the exciting product features and services that goes into every RLC Residences development,” said Yap.

For Heart, the partnership is something very close to her passions.

“This is something I am really excited about. For those who know me, I have always loved the concept of beautifying spaces and nooks at home. With RLC Residences, I hope to bring that to life.”

As RLC Residences’ brand ambassador, Heart will appear in an ad campaign slated for release early next year. This campaign will showcase RLC Residences’ innovative product offerings in the residential property scene.

Part of the partnership also includes Heart engaging with designers and collaborating with a number of influencers in different activities.



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