Friday, April 23

TikTok alternative Triller announces strategic alliance with JioSaavn music streaming app



This announcement comes on the heels of recent investments from Google and Facebook into JioSaavn’s stakeholder Reliance&nbsp

Key Highlights

  • As part of the new partnership, JioSaavn will embed Triller into its streamer

  • This is being seen as a big push to Triller’s India dreams

In a major push to its India dreams, music platform and TikTok alternative Triller has announced a new strategic partnership with music Reliance-owned streaming service JioSaavn and under the new partnership, JioSaavn will embed Triller into its streamer. Triller is an AI-powered music video app that allows users to create professional-looking videos in seconds, quite similar to ByteDance owned TikTok. 

According to the company, when any music video is watched within the JioSaavn streamer, it will automatically be a Triller music video, which will exponentially grow the latter’s users and usage. JioSaavn’s streamer will have a prominent button to “Make a Triller Video” on the main screen of the platform.

“We couldn’t be more pleased to have partnered with not only the biggest company in India but one of the biggest and most important companies in the world,” Bobby Sarnevesht, Executive Chairman of Triller and co-owner of Proxima, said in a statement. 

“Becoming the backbone music video streamer of JioSaavn as well as such a prominent position within its app, is an unparalleled honor. We will make sure to provide its 300 million users with unparalleled and best of class service,” Sarnevesht added.

This announcement comes on the heels of recent investments from Google and Facebook into JioSaavn’s stakeholder Reliance. The investments on the platform total to over $10 billion; key partnerships of the platform include Amazon, Shazam, Twitter, Facebook, and Sony Music.

“We have built a user-centric and data-driven platform with a focus on consumer experience and groundbreaking original content. As we grow, we are committed to advancing our world-class product; always at the intersection of music and entertainment,” said Rishi Malhotra, Co-Founder and CEO of JioSaavn.

 



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