Chopard is a market leader in the world of ethical fashion. Having made the commitment to using only 100% ethically sourced gold alongside ensuring that all other raw materials used are traceable and environmentally friendly, the Scheufele family and Caroline Scheufele, the Artistic Director and Co-President of Chopard, are keen to learn about other fashion brands undertaking the same journey.
Co-President and Creative Director of Chopard, Caroline Scheufele is passionate about looking after our world and strives to ensure workers at all levels in this industry are accounted for and fairly treated.
In the past few years, being environmentally friendly is no longer a fad but an absolute. Not only do consumers of luxury fashion expect brands such. as Chopard to be transparent in their ecological policies and practices but they will only be prepared to invest in goods which they know are fairly produced.
Here, we take a look at some forward-thinking fashion companies joining Chopard on the path to environmental sustainability and what innovations they have created.
Good on You
Providing the savvy consumer with ethical ratings for over 1,000 fashion brands, Good on You is a mobile app supported by the likes of Emma Watson amongst other celebrities. Put simply, they rate brands on the environmental and social impact they have as well as if the brand tests on animals.
It is a powerful platform with huge potential. Collecting public data, standards, and certifications to produce its results, the app transforms the information gathered into a scoring system which is easy to follow for consumers. This means that they can assess a brand’s ethics at a glance in order for them to make an informed purchasing decision.
Mango Materials focuses on producing biodegradable bio-polyester; this raw material can then be used by fashion brands in their products and clothing. The amount of waste created by fast fashion is piling up in landfills meaning that making biodegradable fabric is now a matter of the highest urgency.
By creating innovative fabrics and materials with this biodegradable source, Mango Materials is helping to reduce the amount of landfill and prevent microfibre pollution of oceans and water supplies.
The stats on the positive influence of Planetcare are striking. In just 5 years, their users will stop over 500 tonnes of microfibre emissions – these emissions would have filled 16 Olympic pools and weighed as much as 105 elephants.
Planetcare has worked tirelessly to create a special microfibre filter to be built into washing machines. This filter captures the microplastics released by fabrics during every wash before they are added to the wastewater.
This is important because microplastics released during the usual washing process are massively adding to the amount of plastics in our oceans, and therefore adding to pollution and getting into the food chain.
Developing biomaterials from the most renewable organisms on earth – algae – Algiknit Inc are making waves in the sustainable fabric market with their product created in a closed loop cycle.
AlgiKnit Inc. is a biomaterials company which integrates science and design effectively into sustainable textile production. Sensing the need for degradable yarns which are also highly durable, this company is acutely aware of the ecological damage caused by the fashion industry and strives to help combat it.
Producing textile fibres extracted from seaweed, they have a process which turns this biopolymer mixture into a thread which can then be knitted or 3D printed. As you would expect, the final product from AlgiKnit Inc. is completely biodegradable and is able to be dyed with natural pigments.
Promoting social and environmental sustainability in Asia is jewellery production company Starfish Project.
Their mission is simple. They work to restore hope and opportunity to exploited women in Asia through producing beautiful jewellery. They do this through their Holistic Care Program and social enterprise network. This inspiring network has created jobs for vulnerable and abused women who have gone on to become jewellery makers, managers, graphic designers and more.
The Starfish Project has provided training, healthcare, secure housing, counselling, and grants to hundreds of previously exploited women and their children. Their aim is to help exploited women of all ages to become free, employed and able to live a happy and fulfilled life.
Chopard’s sustainability commitments
Chopard’s commitments to sustainable luxury took a giant step forward almost ten years ago in 2013. Embarking on The Journey to Sustainable luxury was a bold step at the time and Caroline Scheufele is thrilled to see so many companies following in her footsteps.
Always in tune to the environmental and socio-economic impacts of business, Caroline Scheufele launched Chopard’s campaign to always work in a respectful way towards the environment and communities in it.
Chopard is always looking for new ways to move forward on this journey. The final goal may seem far away, but it is in everyday steps that we progress with positivity and hope for our planet in every industry, not just fashion. Every step we take is a shift forward to help our generation and those who are to follow.