Synopsis
The sales decline for manufacturers of personal care products — especially skincare and hair colour — could be higher as beauty salons were shut due to the nationwide lockdown for most part of the April-June period. Men and women showed divergent consumption trends during the lockdown weeks, companies said.
BENGALURU: Consumers are putting off grooming routines, colouring their hair less often and giving up on deodorant and talcum powder, according to a survey. As more people started working from home due to the Covid-19 pandemic, households consumed 20% less hair colour and talcum powder, while use of deodorants dropped 59% in the June quarter. Depilatories (creams or lotions to remove unwanted hair) fell by 36%, consulting firm Kantar Worldpanel
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