Friday, November 27

Grooming products went out of fashion during lockdown; demand up seen since Unlock 1.0


Since most personal care products fell under the non-essential category during the initial weeks of the lockdown, companies were forced to shut manufacturing, restricting the supply chain of finished goods.

Synopsis

The sales decline for manufacturers of personal care products — especially skincare and hair colour — could be higher as beauty salons were shut due to the nationwide lockdown for most part of the April-June period. Men and women showed divergent consumption trends during the lockdown weeks, companies said.

BENGALURU: Consumers are putting off grooming routines, colouring their hair less often and giving up on deodorant and talcum powder, according to a survey. As more people started working from home due to the Covid-19 pandemic, households consumed 20% less hair colour and talcum powder, while use of deodorants dropped 59% in the June quarter. Depilatories (creams or lotions to remove unwanted hair) fell by 36%, consulting firm Kantar Worldpanel

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