Monday, January 18

New Study Shows Instagram has Edge for Politicians | News


With a “virtual campaign season” underway due to the COVID 19 pandemic, social media platforms will be a particularly important way for candidates to build a following and connect with voters.

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ZEELAND, MI (WHTC-AM/FM) – With a “virtual campaign season” underway due to the COVID 19 pandemic, social media platforms will be a particularly important way for candidates to build a following and connect with voters.

A study, published in the journal Online Information Review, examined every Instagram post shared by members of the 115th Congress for the first six months they were eated – nearly 18,000 posts in all. The study’s authors believe that “savvy politicians will be able to leverage their Instagram feeds to their advantage,” especially if followers see more personal content, such as family photos, selfies and pets, than walls of text about policy positions.

Zeeland Republican Congressman Bill Huizenga believes that Instagram is more of a kinder and gentler social media platform. “It’s a little bit of a step back from some of that ‘in your face’ Twitter or Facebook (postings),” he said on “WHTC Morning News” during his weekly interview on Thursday. “It’s definitely got a little, maybe not a softer edge, but a more approachable way, even dealing with some tough stuff.”

The study authors added that the more well-known a Congress member is in real life, the more influence he or she likely wields on Instagram.





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