Thursday, April 22

Zee Music integrates ‘Shakuntala Devi’ on Instagram Reels, Marketing & Advertising News, ET BrandEquity

Zee Music Company has partnered with Facebook India to bring alive an exceptional music video experience

Zee Music Company has announced the integration of ‘Shakuntala Devi’ on Instagram Reels and has launched the music of the latest blockbuster, starring Vidya Balan in the lead.

The new-normal has entertainment marketers turning to social media platforms to promote upcoming releases and videos, and engage with consumers via a digital-first approach, the company said in a press statement.

Read Also: Tata Tea Gold partners with ‘Shakuntala Devi’ to strengthen its ‘Dil Ki Suno’ positioning

Anurag Bedi, business head, Zee Music Company, said, “This is a first-of-its-kind collaboration where we harnessed the power of Instagram, with Reels, at the heart of a marketing campaign. With this initiative we intended to bring a novel music video experience to our customers that would go beyond just watching the video. The response has been heart-warming and we are confident to bring such evolved music streaming offerings to our customers in the future.”

Manish Chopra, director and head of media partnerships, Facebook India, said, “Music on Instagram has seen great usage and has laid the foundation for the success for Reels, as it brings alive the entertainment experience on the platform. Latest music, such as this one, helps create trending moments on the platform and embeds the music in popular culture.”

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